When potential customers visit your auto body shop website, they’re looking for answers—fast. If they can’t find the information they need within seconds, they’ll move on to a competitor’s site.
A well-structured website isn’t just about looking professional—it’s about converting visitors into paying customers. If your website is missing any of these five essential pages, you could be losing business every day.
1. Home Page – Your First Impression Matters
Your home page is the first thing most visitors see, and first impressions happen in under 3 seconds. This page needs to immediately answer three key questions:
- What do you do? Clearly state that you’re an auto collision repair shop and highlight your expertise.
- Why should customers trust you? Showcase certifications, years in business, and customer testimonials.
- What should they do next? Guide visitors with a clear Call-to-Action (CTA) like “Request a Free Estimate” or “Call Now.”
2. Services Page – Show What You Offer
Potential customers want to know exactly what you can do for them. Your services page should clearly outline:
- Collision repair – Detail your repair process and what makes your shop different.
- Paint services – Include information on color matching, custom paint jobs, and warranty options.
- Dent removal & scratch repair – Explain whether you offer paintless dent repair (PDR) and other cosmetic fixes.
- Frame straightening & structural repair – Assure customers you handle major accident damage.
- Insurance claims assistance – If you work with insurance providers, highlight how you simplify the process.
Pro Tip: Use real photos of your shop and work instead of stock images to build trust.
3. About Page – Build Trust With Your Story
Customers aren’t just choosing a shop—they’re choosing people they trust to fix their vehicle. Your “about” page helps them feel confident in their decision.
- Tell your story – How long have you been in business? Why did you start your shop?
- Introduce your team – Show photos of your technicians and describe their experience.
- Highlight certifications & affiliations – Are you I-CAR Gold Class certified? Do you work with specific manufacturers?
Pro Tip: A great about page humanizes your business and makes potential customers feel comfortable choosing your shop.
